Design partner · Our first brokerage
Built in the real world
This is not a product with a tidy demo account behind it. It is built inside FORRSA, a working Dubai brokerage — real owners, real buyers, real WhatsApp threads and real arguments about commission, with all the mess that implies.
Why it matters
A demo dataset never argues back
Software built for an imagined brokerage breaks the first week it meets a real one. Building inside a real one means it gets corrected every week by people whose commission depends on it working.
Every enquiry channel
Website enquiries, WhatsApp messages and Property Finder and Bayut emails all land in the same place, matched against people already known, and assigned with a response clock running.
The public catalogue
Projects and properties go live from checked records, and nothing reaches a public page without a person approving it first.
Compliance as evidence
Consent is captured wherever someone gets in touch, with the exact wording they agreed to kept on the record. Anyone who opts out stops receiving anything, and permits decide what is allowed to publish.
Transactions and commissions
Viewings, offers, deals and commission splits sit on the same records as the leads that produced them, so the numbers reconcile without a spreadsheet in between.
All 7 capabilities marked available on this site are ones FORRSA depends on to trade. That is the test they had to pass to earn the label.
Results
We are not publishing numbers yet
We could publish row counts today — projects indexed, transactions aggregated, listings under management. They would look impressive and prove nothing about whether the brokerage got better.
The metrics worth publishing are outcome metrics, they take a full operating cycle to earn, and they are FORRSA’s commercial data to release. When they exist and are approved, they will appear on this page. Until then this section stays a stated gap rather than a wall of vanity figures.
What we will measure
- —First-response time to a new enquiry
- —Share of leads answered in time
- —Dormant leads reactivated
- —Systems replaced by one platform
- —Agent hours returned per week
Be the second
FORRSA proved the platform against a real operation. If you are running a brokerage in the UAE, we would rather build the next chapter with you than sell it to you.