For real-estate brokerages
Your leads, properties, transactions and operations — one system AI can actually work across.
Your listings, leads, WhatsApp conversations, viewings, deals and commissions stop living in six different tools. One system, one answer to every question — and AI that can finally see enough to be useful.
Built for brokerages in Dubai — and already running a real one every day.
The problem
Six systems, one business, no agreement between them
Nothing here is exotic. This is what running a brokerage looks like today, and it is why the same question gets three different answers depending on who you ask.
Listings
A portal back-office
Leads
A CRM nobody updates
Conversations
Personal WhatsApp
Transactions
Spreadsheets and PDFs
Owner history
One agent's memory
Commissions
A finance sheet
The argument
Connected context first. Intelligence second.
The order matters, and most of the industry has it backwards.
The work is scattered, and the systems disagree
Listings live in the portal back-office. Leads live in a CRM nobody updates. The real conversation is on someone's personal WhatsApp, the transaction history is in a spreadsheet, and what your best agent knows about a building is in their head. Every question costs three lookups and still gets an answer nobody fully trusts.
Everything lands in one place instead
Listings, leads, conversations, viewings, deals, paperwork and transaction history become one shared record your whole team works from. Update something once and it is updated everywhere, because there is only one copy of it.
That is what makes AI worth having
An assistant that can only read your inbox can only write emails. One that can see the property, the enquiry, the whole conversation, what comparable units actually sold for and what each agent is allowed to do can qualify a lead, rank what to chase and draft the reply against reality. The difference is not the model. It is how much the model can see.
Then it does the work, not just the talking
Qualifying the enquiry that arrived at midnight. Surfacing which owners in a building are worth a call. Pricing against what actually sold nearby. Reopening the leads that went quiet six months ago. With your people approving anything that matters.
The platform
What runs today
All of this is live in a working brokerage today. What we have not built yet is further down, marked as such.
Property & project catalogue
AvailableDevelopers, projects, unit types, payment plans and ready properties in one checked record — and you can always see where a figure came from and when it was last confirmed.
Leads & qualification
AvailableEvery enquiry arrives as a lead with an owner and a clock on it, and the budget, area, timeline and purpose already pulled out of the message.
WhatsApp lead capture
AvailableA message from an unknown number becomes a qualified lead with the whole conversation attached. Nobody retypes a number, and the thread survives the agent who first answered it.
Portal lead import
AvailableProperty Finder and Bayut enquiries arrive, get matched against people you already know instead of creating duplicates, and land with someone responsible.
Consent & compliance
AvailablePermits, mandates and marketing consent recorded as they happen, so a listing cannot go live without the paperwork behind it and you are never reconstructing it later.
Deals & commissions
AvailableViewings, offers, deals and the commission split on one record, from the first enquiry through to who gets paid what.
Transaction intelligence
AvailableOfficial DLD transaction data matched to your listings, so a pricing conversation starts from what actually sold rather than what someone remembers.
What we are building next
You would find out in the demo anyway. Here is what is not ready yet, so you can judge for yourself whether it changes anything.
Dormant lead revival
In developmentBring back the enquiries worth another call, ranked by what has changed since they went quiet.
Owner propensity
In developmentShow which owners in a building are most likely to sell, from how long they have held, what sold nearby and where the market moved.
Pricing recommendations
In developmentCompare an asking price against what comparable units actually sold for, and suggest a listing price with the reasoning in front of you.
Opportunity ranking
PlannedGive each agent their highest-value opportunities for the day, ranked across every lead they are holding.
Agents that execute workflows
PlannedMove from drafting and suggesting to carrying out real transaction work end to end, inside your permissions and with your people reviewing it.
Built in the real world
Not a theoretical platform with a demo dataset
NASHARI is built and operated inside FORRSA, a working Dubai brokerage and our design partner. Real leads, real listings, real owners and buyers, real WhatsApp conversations, real transactions and real commissions — with all the mess that implies.
Every capability marked available on this site is one FORRSA depends on to operate. That is a harder test than a product demo, and it is the reason the roadmap above is labelled honestly.
Design partner
FORRSA
- Role
- Design partner
- Market
- Dubai, UAE
- Status
- Trading on NASHARI daily
See it against your own pipeline
We will walk through your current lead flow, listings and follow-up, and show exactly which parts NASHARI runs today.